Identifying Archetypes in Social Media Users
Background The goal of this project is to find archetypes of social media users, exploiting highly complex individual sequences capturing the usage of different social media apps (Facebook, Instagram). Archetypal Analysis (AA), is a highly interpretable decomposition technique renowned for identifying distinct characteristics known as archetypes, expressed as convex combinations of the data observations. The analysis will be based on a large-scale dataset collected from smartphones that capture app-activity as well as other behaviors (physical activity, sleep) for ~1M individuals world-wide. ...